Drive business ROI with the #1 Marketing Platform

Selligent Marketing Cloud is a marketing automation platform that empowers ambitious B2C marketers to deliver ultra-personalized, highly relevant customer experiences across channels and devices.

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Drive business ROI
with trueOmnichannel Marketing

Selligent Marketing Cloud is a marketing automation platform that empowers ambitious B2C marketers to deliver ultra-personalized, highly relevant customer experiences across channels and devices.

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Now more than ever, digital communication is key.

Selligent Marketing Cloud is a marketing automation platform that empowers ambitious B2C marketers to deliver ultra-personalized, highly relevant customer experiences across channels and devices.

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Drive business ROI with the #1Email Marketing Platform

Selligent Marketing Cloud is a marketing automation platform that empowers ambitious B2C marketers to deliver ultra-personalized, highly relevant customer experiences across channels and devices.

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The #1 Marketing Platform for Retail Marketers

Selligent Marketing Cloud is a marketing automation platform that empowers ambitious B2C marketers to deliver ultra-personalized, highly relevant customer experiences across channels and devices.

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The #1 Marketing Platform for Media & Entertainment

Selligent Marketing Cloud is a marketing automation platform that empowers ambitious B2C marketers to deliver ultra-personalized, highly relevant customer experiences across channels and devices.

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The #1 Marketing Platform for the Publishing Industry

Selligent Marketing Cloud is a marketing automation platform that empowers ambitious B2C marketers to deliver ultra-personalized, highly relevant customer experiences across channels and devices.

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The #1 Marketing Platform for Travel & Hospitality

Selligent Marketing Cloud is a marketing automation platform that empowers ambitious B2C marketers to deliver ultra-personalized, highly relevant customer experiences across channels and devices.

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The #1 Marketing Platform for Financial Services

Selligent Marketing Cloud is a marketing automation platform that empowers ambitious B2C marketers to deliver ultra-personalized, highly relevant customer experiences across channels and devices.

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Drive business ROI with the #1 social media Marketing Platform

Selligent Marketing Cloud is a marketing automation platform that empowers ambitious B2C marketers to deliver ultra-personalized, highly relevant customer experiences across channels and devices.

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Drive business ROI with the #1 mobile Marketing Platform

Selligent Marketing Cloud is a marketing automation platform that empowers ambitious B2C marketers to deliver ultra-personalized, highly relevant customer experiences across channels and devices.

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Deliver Personalisation at scale with the #1 Marketing Platform

Selligent Marketing Cloud is a marketing automation platform that empowers ambitious B2C marketers to deliver ultra-personalized, highly relevant customer experiences across channels and devices.

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Deliver ROI with the #1 platform for Data-Driven Marketing

Selligent Marketing Cloud is a marketing automation platform that empowers ambitious B2C marketers to deliver ultra-personalized, highly relevant customer experiences across channels and devices.

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Deliver Personalisation at scale with the #1 Marketing Platform

Selligent Marketing Cloud is a marketing automation platform that empowers ambitious B2C marketers to deliver ultra-personalized, highly relevant customer experiences across channels and devices.

Tell me more
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Selligent Marketing Cloud 
Platform Overview Video

As a company, we believe that moments of interaction with consumers are precious. As a result, we’ve built an intelligent marketing platform that leverages the power of data and AI to help brands make the most of all of their “marketing moments,” seamlessly and across channels.

Watch our platform overview video and discover why over 700 leading global brands choose to work with Selligent. 

Like what you see?
Book your demo today

Our value to marketers and brands is based on
four key differentiators

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Quick Results: We Speed Time to Value

Selligent empowers marketers to drive competitive advantage by easily launching integrated campaigns that quickly identify cross-channel opportunities to drive value.
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Our Platform is Smart & Scalable

Our platform is natively built, open, and extensible, allowing for seamless integration with any other solution you have in your stack, via a rich API.
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We’re a True Partner

Our team is highly accessible and dedicated to your success. We work closely with our clients, as well as our agency, consultancy and technology partner community, to build impactful relationships that nurture both client and partner success.
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We Power Holistic Customer Experiences

Selligent enables marketers to increase customer lifetime value and retention rates with personalized omnichannel experiences.
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Product Guide

2020 Product Solution Guide

Selligent Marketing Cloud enables relationship marketers to easily launch integrated campaigns and deliver powerful results. Our intelligent B2C marketing platform puts data in the driver’s seat, so you can maximize every moment you engage with consumers – and accelerate campaign performance. Download a free copy of our 2020 Product Solution Guide for a quick overview of our platform and its key features, including:

- True omnichannel campaign orchestration & seamless execution
- AI-powered personalization at scale, with real-time content
- Integrated customer data & reporting

GET YOUR GUIDE NOW
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White Paper

Omnichannel Marketing through a Consumer-First Lens

The traditional marketing model is broken. You’re probably already seeing it in increased opt-out rates and decreased engagement. No, marketing is not "dead," but it’s out of touch with today’s connected and empowered consumers. Case in point: only 25 percent of digital marketers evaluated their brand's quality of omnichannel experience as ‘good’.

In this white paper, you'll find out:

- How to prioritize long-term loyalty over short-term goals
- How to gain trust by focusing on consumers’ needs
- How to use contextual data to guide your campaigns

Download
overview front cover
Product Guide

2020 Product Solution Guide

Selligent Marketing Cloud enables relationship marketers to easily launch integrated campaigns and deliver powerful results. Our intelligent B2C marketing platform puts data in the driver’s seat, so you can maximize every moment you engage with consumers – and accelerate campaign performance. Download a free copy of our 2020 Product Solution Guide for a quick overview of our platform and its key features, including:

- True omnichannel campaign orchestration & seamless execution
- AI-powered personalization at scale, with real-time content
- Integrated customer data & reporting

GET YOUR GUIDE NOW
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Cheat Sheet

An Email Deliverability Cheat Sheet for Marketers

You might be coming up with great email content with neat features like personalization and live content, but what does it matter if you can't make it to your recipient's inbox? While many marketers consider email deliverability as an afterthought, in reality, following good deliverability practices are essential to help marketing campaigns reach their full potential.

Get a firm understanding of the basic principles of deliverability and download Selligent Marketing Cloud's cheat sheet for industry-leading tips to ensure your recipients engage with your emails.

Download
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Trends Report

Trends at a Glance: Retail & e-Commerce

When it comes to keeping up with consumers' changing needs and rising expectations, marketers need to be thinking about the way forward. It’s interesting to learn about what's 'hot' and what’s 'not' in the industry, but remember to keep it practical and actionable. Invest in finding out which communications features and digital transformation techniques are going to make the biggest commercial improvement for your retail or e-commerce brand.

Here are the trends we think that Retail Marketers should be paying attention.

Download
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Trends Report

Trends at a Glance: Media & Entertainment

Media industry marketers beware: it's time to plan ahead to strategize how to meet consumers' changing needs and rising expectations. With cord-cutting, on-demand streaming, and OTT (over the top) services on the rise, it's not going to be easy. Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses like yours will need to use them to succeed.

In this quick and easy trend report, find out how media consumption habits are changing as a result of digital transformation and what it means to stay relevant in today's crowded marketplace.

Download
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Trend Report

Trends at a Glance: Publishing

These days, publishers are thinking more broadly about the idea of building a devoted and engaged audience. And of all the trending observations in publishing, most marketers involved in the publishing industry (particularly in digital publishing) agree that growing loyal audiences and driving quality traffic are the most difficult challenges they have to face.

So what emerging trends should be most interesting to you this year? In this brief trend report, we note the most significant publishing trends we're noticing among top digital and print brands this year, and the approaches we think you should consider adopting for your audience.

Download
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Report

Trends at a Glance: Travel & Hospitality

Today's travel brands are getting smarter about how they're gathering and using customer data to provide the top-quality brand experiences. To better understand the top marketing trends that are driving the industry in 2020 and find out how your brand can prepare for this tech-driven data evolution, download our Travel & Hospitality "Trends at a Glance" report.

Download
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Report

Trends at a Glance: Financial Services

If you haven't been paying attention, new and impressive technologies are about to hit the financial sector. And thanks to a new breed of digital-first providers like Chime and Simple, today’s consumers now have more options than ever to take their money.

How will this impact your marketing? With the advent of the EU's General Data Protection Regulation (GDPR) and the upcoming California Consumer Privacy Act looming on the horizon, consumers are increasingly undergoing a crisis of trust when it comes to engaging with FinTech brands. In this trend report, we discuss the major trends that are driving the FinTech revolution and strategies you can use to future-proof your business.

Download
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EBOOK

How to Find the Perfect Marketing Platform: Your Complete Guide to Running a Successful RFP Process

Running a RFP process can feel like navigating a maze. With so many marketing solutions providers out there, how does anyone begin to make sense of it all? At Selligent Marketing Cloud, we think such decisions should start with an understanding of your organization's data landscape and a clear long-term business goals.

Armed with these details, a little pre-planning, and some foresight, you can significantly speed up your decision-making process. That's why it's so important to provide the right details, and solicit useful input from your vendors.

Download this free RFP Guide and you'll find:

- An RFP pre-game check list
- Key mistakes that cause confusion and common pitfalls to avoid
- How to write a useful RFP evaluation matrix to probe capabilities

Download
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Whitepaper

Mobile Push: Deliver rich mobile messages for greater consumer engagement

Our mobile push capabilities enable brands to deliver seamless mobile experiences within Selligent Marketing Cloud.

Easily embed our SDK within your mobile app to deliver both push notifications and in-app messages that drive high user engagement through our advanced omnichannel personalization features.

Download this product sheet to get a concise overview of our mobile marketing features.

Download
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Whitepaper

Digital Marketing in the Era of the Entitled Consumer

In the era of hyper-connectivity, consumer expectations from brands are climbing higher than ever. Brands need to understand that unlike in decades past, customers and potential customers are now firmly in the driver's seat - which means that marketers must work twice as hard to keep up.

As customers continue to raise expectations from brands, consider how your team should re-think your approach to maintaining brand loyalty. Download Selligent Marketing Cloud's Digital Marketing in the Era of the Entitled Consumer white paper to:

- Understand how today's hyper-connected world has created higher expectations for a nimble, seamless customer experience
- Identify the specific technologies needed to implement a smarter customer experience - at every stage of the sales process
- Keep up with industry best practices to stay ahead of changing customer expectations

Download
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Whitepaper

The Case for Personalisation

For marketers, there was a time not long ago when inserting first names into email subject lines was considered revolutionary. Today, marketing personalisation has evolved much further, driven by skyrocketing consumer expectations and tremendous advances in technology. It’s safe to say that personalisation isn't just an option for marketers; it’s imperative. Here’s a quick look at personalisation – and why marketers need to deliver it.

Download
white-paper-consumer-first-omnichannel-2019-us
whitepaper

Omnichannel Marketing through a Consumer-First Lens

The traditional marketing model is broken. You’re probably already seeing it in increased opt-out rates and decreased engagement. No, marketing is not "dead," but it’s out of touch with today’s connected and empowered consumers. Case in point: only 25 percent of digital marketers evaluated their brand's quality of omnichannel experience as ‘good’.

At Selligent, we believe that a great omnichannel strategy requires investing in creating consistent, useful, and relevant experiences. Looking ahead, we predict that the brands delivering seamless CX no matter the channel, will be the ones with seamlessly aligned tools in the backend.

In this white paper, you'll find out:

- How to prioritize long-term loyalty over short-term goals
- How to gain trust by focusing on consumers’ needs
- How to use contextual data to guide your campaigns

Download
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ebook

Data-Driven Marketing: 5 key steps to help build a more efficient customer data architecture

Almost every marketing organization has the goal of integrating its data, not least because marketers understand that communicating with a consistent message across all channels is the way forward. Yet integrating your marketing data is hard. There are existing IT environments to consider, different data models and hierarchies – the list goes on.

Take the first step towards getting your data architecture in order and download Selligent’s Data-Driven Marketing eBook today to learn:

- How to build efficiency into your data model
- How to prioritize data streams
- Tips of using data intelligently to solve your marketing problems

Download
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whitepaper

How to Balance Consumer Desire for Sustainability and Convenience

As people grasp the importance of sustainable living, they are actively pushing brands to become more responsible for their global footprint and the health of our planet. Brands need to send a brand message that resonates on an individual level - and to do that, the best approach is to focus on what drives individuals when it comes to sustainability versus the uncompromising desire for convenience. This whitepaper outlines how to listen and understand consumers to deliver consumer-first marketing with empathy.

Download

Download the PDF

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Every moment matters

Every encounter you have with a customer is an opportunity to connect. You’ve only got one shot. Don’t waste your chance to maximize every moment.

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Are you creeping out your customers?

[Infographic] Take a look at some revealing insights from our global survey of 5,000 consumers, with thoughts on privacy, emerging channels, tech trends, and customer experience.

See our platform in action

Get an inside look at the marketing platform that powers some of the world’s most effective and engaging marketing programs.

Discover how to:

  • Leverage real-time consumer profile data
  • Build data-driven campaigns
  • Serve personalized, data-driven content at scale

Demo

Join the growing number

of brands that are opting for Selligent Marketing Cloud's native solution.
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