Marigold logo


Beyond the Basics: 3 Tips to Advance Loyalty Programmes


Learn actionable advice to advance your loyalty programme


With a looming recession and possible budget cuts on the horizon, investing in loyalty has never been more important for marketers. Unfortunately, not all loyalty programmes are built the same - brands wanting to foster genuine connections and engender emotional loyalty must go beyond the basics of “transaction-based” loyalty programmes.

Loyalty programmes based on transactions simply reward the transaction. Their “give-to-get” model does little to actively build relationships and even has the potential to become a mere accompaniment to normal spending behaviours. Loyalty should be doing more.


We’re providing advanced strategies that ensure your loyalty programme:


- Delivers value at every touch with better data collection and activation
- Incentivises engagement and participation with truly personalised and unique experiences
- Engages your members beyond the transaction to build authentic connections