Brands as large as PepsiCo aim to collect as much consumer data as possible and then scale that across their brands to deliver exceptional experiences. Seamlessly activating that data is hard, and technology is only part of the solution.
Learn how Chris Muscutt, Marketing Technology Lead at PepsiCo, views this challenge and why progressive profiling consumers to enhance their experience is key.
Takeaways:
When it comes to walking the line between personalization and creepy marketing, Forrester Analyst Stephanie Liu is the expert. Join her when she examines the role of zero-party data in marketing campaigns and explores how it’s used to truly build one-to-one relationships with consumers.
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