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Content Type
Video
Length
20 minutes
Language
English with English subtitles
SIGNALS ON DEMAND: VIDEO

The Power of Progressive Profiling and Scaling Customer Data Across Brands

 
Speaker: Chris Muscutt, Marketing Technology Lead, PepsiCo

 

Brands as large as PepsiCo aim to collect as much consumer data as possible and then scale that across their brands to deliver exceptional experiences. Seamlessly activating that data is hard, and technology is only part of the solution. 
Learn how Chris Muscutt, Marketing Technology Lead at PepsiCo, views this challenge and why progressive profiling consumers to enhance their experience is key. 

 

Takeaways: 

  • What is the value of a given data point and can you make a business case to collect it?
  • How does technology help to provide seamless experiences across brands?
  • What does the future hold for enterprise brands that engage across global events?

“

You're really trying to give demonstrable value. We've asked you for this information so we can deliver something more than the same types of product recommendations.

Chris Muscutt
Marketing Technology Lead, PepsiCo
  Signals22OD: Video PepsiCo Muscutt ENGLISH VIDPEPSICOMUSCUTTS22EN https://info.selligent.com/en/thank-you-104 https://info.selligent.com/en/thank-you-104
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