Not only are 58% of consumers in Europe happy to pay more to purchase from their favored brands - merely a third (33%) are not loyal to any particular brands. But what makes them loyal?
Digital marketing pros are waking up to the fact that digitally-savvy, channel-agnostic consumers no longer choose who they buy from because of the products and services a company offers, but rather give loyalty to those that deliver the "assortment of conditions" under which the individual wants to buy.
In this session, we'll reveal how value exchange and real time engagement creates perceivable value and relevancy to each consumer’s buying journey through personalization.
Forrester VP/Principal Analyst, Brendan Witcher, will reveal: