Signals22: Chris Marriott - ESPs and CDPs Collided

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Content Type

Video

Length

30 minutes

Language

English with English subtitles

SIGNALS ON DEMAND: VIDEO

ESPs and CDPs Collided - Now What?

Speaker: Chris Marriott, President & Founder, Email Connect

As the marketing technology landscape becomes more crowded than ever, some confusion has arisen between the acronyms that make up this field. We’re going to dispel some of the mystery around two of those acronyms – Email Service Providers (ESPs) and Customer Data Platforms (CDPs).

These two platforms, while originally meant to provide email service and a place to store customer information (respectively), are on a collision course.

Join Chris Marriott, President and Founder of Email Connect LLC and Marigold's Bryan Finfrock as they discuss the key overlaps between ESPs and CDPs, how we should rethink the ESP landscape and whether or not you need both platforms.

Takeaways:

What are the differences between an ESP and a CDP?
How is the market landscape changing for Email Marketers?
How can a marketing team assess their needs and choose an ESP or CDP?

The buyers of these platforms and of Martech platforms in general are confused. Which do they need? What do they need? Which do they buy first? So we're going to take a look at that and hopefully answer some of those questions today.

Chris Marriott

President & Founder, Email Connect

Signals22OD: Video ESPCDP Marriott ENGLISH VIDESPCDPMARRIOTTS22EN https://info.selligent.com/en/signals22-esp-cdp https://info.selligent.com/en/signals22-esp-cdp

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Speaker: Stephanie Liu, Marketing & Privacy Analyst, Forrester

When it comes to walking the line between personalization and creepy marketing, Forrester Analyst Stephanie Liu is the expert. Join her when she examines the role of zero-party data in marketing campaigns and explores how it’s used to truly build one-to-one relationships with consumers.

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