Consumer Trends Index 2023 for Europe
Listening to consumers is more important than marketing to them. And with a looming pan-European recession, this has never been more crucial. That’s why we surveyed over 7,000 consumers in Europe on everything from what channels they like to purchase from, why they’ve left a favoured brand and how their spending habits will change due to the rising cost of living.
Email is outperforming banner ads by 100%. As brands own their database, it is not only one of the highest converting channels, but is also comfortably the most cost-effective.
Almost two-thirds of consumers (64%) cite the loyalty program of their favourite brand as either important or critically important to winning their lasting loyalty.
As a result, 60% of consumers are less likely to make impulsive purchases and 43% will rely on loyalty benefits more than in previous years.
What do consumers in Europe really want when their favourite brand communicates with them?
Access our latest report on consumer attitudes, statistics and trends in Europe, and use this data and insights to start building connections with your consumers (rather than just marketing to them)!
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