Selligent Marketing Cloud

Now more than ever, digital communication is key.

In a world that’s been turned upside down, with consumer behavior transformed dramatically, digital marketing is the key for brands to stay connected to their customers. Make sure you’re empowered to deliver your digital communications with confidence.

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Selligent Marketing Cloud

Now more than ever, digital communication is key.

We are in the midst of a transformative event that is reshaping consumer behavior around the world. Digital channels are now more critical than ever. Keep the conversation going – and deliver your messages with confidence.

Our Response
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White Paper

Customer-First Marketing in the Age of COVID-19

The digital marketing landscape has been disrupted, leaving brands and marketers searching for another way forward. Download this new white paper for guidance and best practices for relationship marketing in a post-COVID-19 world. Discover how to use data and omnichannel marketing technology to deliver trust, empathy and relevance.

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Ebook

Engagement Strategies for the Crisis: 6 Must-Take Steps for Digital Marketers

In ‘Coronavirus times’, even the best marketing plans are out the window. The marketers and brands who reset quickly will be successful. Download this free ebook for tips and guidance on how to move forward quickly.

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White Paper

Reaching Consumers in their Safe Space in the New Normal

Since the coronavirus hit people have spent an unusual amount of time at home. Consequently, new consumer behavior patterns have emerged, presenting a fundamental shift in the way consumers work, shop, socialize, and interact with brands. Existing digital marketing models have been disrupted. This white paper explores the paradigm shift affecting consumer behavior for years to come and offers proven strategies to deliver customer-first marketing in this new environment.

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STAY CONNECTED

As the world slowly reopens, physical interaction remains limited and social behaviors are altered for the foreseeable future. Marketing technology will continue to play an increasingly key role in helping brands to stay connected with their customers.

At Selligent, we have always been dedicated to providing a robust platform that enables marketers to maximize every moment with their customers, across all channels and devices. In this new environment, we remain committed to supporting our clients and partners in all their digital marketing campaigns.

Our RESOURCES

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5 Trends Shaping the New Marketing Landscape

No one knows for sure what the “new normal” will look like after the pandemic. Here are some trends we predict will shape marketing after COVID-19.

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2

Trust/Empathy/Relevance Checklist

By aligning trust, empathy, and relevance, marketers can maintain relationships in a disrupted world and serve customer needs on an individual basis. Use this checklist to ensure your messages are in line with customer-first marketing.

CHECK YOUR MARKETING
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The New Emotional Dimension Of Home

After months of shelter in place orders, consumers now rely on their home to take refuge from the outside. This disrupts digital marketing models. Marketers must find new ways to engage sheltered consumers.

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