Digital Maturity Calculator
Digital Maturity Calculator
Question 1/5
How often does your organization use optimization and testing to learn about and deliver on customer needs?
Question 1/5
How often does your organization use optimization and testing to learn about and deliver on customer needs?
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Question 2/5
To what extent does your organization leverage artificial intelligence to predict and act on what messages to deliver and where to communicate next?
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Question 2/5
To what extent does your organization leverage artificial intelligence to predict and act on what messages to deliver and where to communicate next?
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Question 3/5
How well does your organization understand what stage consumers are at in the customer journey and send the proper communication based on that stage?
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Question 3/5
How well does your organization understand what stage consumers are at in the customer journey and send the proper communication based on that stage?
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Question 4/5
How much does your organization leverage optimization and testing to continously understand and deliver on what the consumer wants and needs?
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Question 4/5
How much does your organization leverage optimization and testing to continously understand and deliver on what the consumer wants and needs?
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Question 5/5
To what extent does your organization leverage personalized emails, automated communication, and lifecycle and behavioral triggers to deliver marketing messages?
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Question 5/5
To what extent does your organization leverage personalized emails, automated communication, and lifecycle and behavioral triggers to deliver marketing messages?
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Consumer understanding is when your organization actively collects data to learn about customers and prospects and use those learnings to deliver personalized marketing content.
Consumer understanding is when your organization actively collects data to learn about customers and prospects and use those learnings to deliver personalized marketing content.
Predictive marketing uses artificial intelligence like machine learning to predict what customers need to learn about next and the optimal channels to use to deliver messages.
Predictive marketing uses artificial intelligence like machine learning to predict what customers need to learn about next and the optimal channels to use to deliver messages.
Journey execution tailors communication and offers to how ready customers are to buy. The three main stages are Awareness, Consideration, and Decision.
Journey execution tailors communication and offers to how ready customers are to buy. The three main stages are Awareness, Consideration, and Decision.
Your website captures data on customers, their interests, and their behavior that you can use to personalize and automate communication.
Your website captures data on customers, their interests, and their behavior that you can use to personalize and automate communication.
This is not performed at all.
This is performed occassionally, without prior planning.
This is performed in parts of the organization at intervals, but lacks processes to support it regularly.
This is performed most of the time. There are defined processes that support the practice and are followed regularly.
This practice is performed systematically whenever relevant. There are defined, marketing-wide processes that are routinely followed.
